Advancing sustainable tourism in the Zaječarski district through strategic infrastructure upgrades and marketing efforts. The project includes developing tourism and recreational facilities in Zaječar, Knjaževac, Sokobanja, and Boljevac, with an emphasis on eco-friendly practices such as electric boats and bikes. Key initiatives are the construction and furnishing of a Youth Camp in Kraljevica Forest Park, Zaječar, the further development of the Sports-Recreational and Health-Rehabilitation Centre ""Banjica"" in Knjaževac, and construction at Bovan Lake in Sokobanja, including acquiring electric power boats. It also includes building a ""Pump Track"" training ground and trim track, procuring electric scooters and mountain bikes in Rtanj, and installing tourist signage in Boljevac. The project will establish management structures for new attractions, a common tourist card for the whole territory, and a territorial marketing strategy to enhance the area's visibility as a green tourism destination. This initiative aims to enrich the Zaječarski district's tourist offer, promoting environmental sustainability and local cultural heritage, benefiting communities and attracting visitors. Total project value: €1,525,872, EU funds: €1,198,455, Co-funding: €327,417.